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Bidemi Adedire

A Communications Expert, An Idea Strategist and More

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Resources and Publications
255

Resources and Publications

Resources and Publications

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COMMUNITY OF PRACTICE

A comprehensive capacity-building program designed to equip GivingTuesday Africa leaders with skills to launch and scale giving campaigns. Includes structured workshops on storytelling, event management, digital marketing, and M&E; bilingual workbooks (English/French) for hands-on learning; and certificates of completion to support leaders’ professional development. Built to foster peer learning and movement sustainability across 30+ countries.

Click here to learn more

STAKEHOLDERS AS CONTENT CREATORS

A plug-and-play guide to help you identify, engage, and co-create powerful campaigns with your stakeholders,

Click here to learn more

GENEROUS ACTIVISM PLAYBOOK

A strategic guide created for the 16 Days of Activism campaign, equipping communities to combat gender-based violence through generosity-centered action

Click here to learn more

DO-GOOD MENU; A GENEROSITY GUIDE

An accessible, action-oriented resource that breaks down generosity into practical, everyday acts. Designed to lower the barrier to participation by offering a “menu” of giving options—from time and skills to resources and advocacy—making the concept of generosity tangible and achievable for diverse audiences.

Click here to learn more

PODCAST MEDIA KIT

A professional resource package designed to support African audio creators in securing partnerships, sponsorships, and media coverage. Includes standardized templates for rate cards, audience demographics, show descriptions, and collaboration proposals—addressing a critical gap in the African podcasting ecosystem.

Click here to learn more

AMPLIFYING IMPACT

A multi-component content system enabling distributed teams to maintain consistent, high-quality communications at scale. Includes:

  • Tutorial video: Step-by-step guide for the hub’s inbound content collection system
  • Content bank: Ready-to-use social media posts requiring zero design effort (Trello-based)
  • Photo/video hacks: Simple production guides for leaders with limited resources

Click here to learn more

16 ACTS

An annual digital advocacy campaign commemorating the 16 Days of Activism Against Gender-Based Violence. Each iteration spotlights 16 harmful behaviors matched with 16 transformative actions, providing:

  • Social media content calendars
  • Educational graphics and messaging
  • Adaptable templates for local contexts
  • Practical tools for emerging advocates

Designed to move beyond awareness into naming problems, equipping changemakers, and inspiring collective action across Africa.

Click here to learn more

PERIODGIVING PLAYBOOK

An annual digital advocacy campaign commemorating the 16 Days of Activism Against Gender-Based Violence. Each iteration spotlights 16 harmful behaviors matched with 16 transformative actions, providing:

  • Social media content calendars
  • Educational graphics and messaging
  • Adaptable templates for local contexts
  • Practical tools for emerging advocates

Designed to move beyond awareness into naming problems, equipping changemakers, and inspiring collective action across Africa.

Click here to learn more

Communications
255

Communications

Communications

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GivingTuesday​

[Website] My GivingStory

[Email/Blog] GivingTuesday Africa

[Instagram] @givingtuesdayaf

[Twitter/X] GivingTueAfrica

[LinkedIn] GivingTuesday Africa Hub

[Youtube] GivingTuesday Africa Hub

[Facebook] @givingtuesdayaf

Philanthropy Circuit

[Website] Philanthropy Circuit

[Facebook] Philanthropy Circuit

[Instagram] Philanthropy Circuit

[X.com] Philanthropy Circuit

[Youtube] Philanthropy Circuit

APVA

[Website] APVA

[Facebook] APVAofficial

[Instagram] @apva_official

[X.com] APVAofficial

Women Impacting Nigeria

[Website] Women Impacting Nigeria

[Facebook] Women Impacting Nigeria

[Instagram] Women Impacting Nigeria

[X.com] WIN

The Smile Outreach

[Website] Mother site

[Facebook] TheSmileOutreach

[Instagram] @thesmileoutreach

[X.com] @dsmileoutreach

[Youtube] The Smile Outreach

Movement Building
256

Movement Building

Movement Building

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Summary

Between July and November 2023, we launched a community of practice to equip GivingTuesday Africa’s leaders with the knowledge and skills they need to launch and upscale their campaigns and/or activations GivingTuesday 2023.

This working group is focused on adapting GT tools and implementing practical techniques to enhance outreach both online and offline.

Objectives

  • Facilitating knowledge sharing and collaboration
  • Enhanced monitoring and evaluation: Leaders will have the tools to effectively assess and communicate the outcomes of their efforts.
  • Boosted visibility and awareness: The workshops were designed to assist leaders in refining their campaign/program/project strategies and raising awareness of the movement throughout the continent.

Responsibilities

  • Workshop Coordination: Orchestrated a series of five key workshops on:
  • Storytelling and awareness
  • Event management and facilitation
  • Basic design and presentation
  • Digital marketing
  • Monitoring and evaluation
  • Collaboration: Partnered with subject matter experts to enhance workshop delivery and impact

Outcomes

  • Skill Application: Encouraged real-world application of skills through take-home activities
  • Recognition: Issued certificates of dedication from GivingTuesday Africa Hub
  • Community Building: Established a robust community of practice aligned with GivingTuesday’s ethos

Approach

Take home activites: The take-home assignments served as a tactic to reinforce leaders’ application of workshop learnings and promote knowledge utilization. Additionally, they aimed to familiarize us as a hub with campaign strategies and explore ways to support leaders effectively from this perspective.

Workshop replays: To facilitate learning for absent participants and assist leaders in consulting video materials as required.

Certificates of Completion: Attendees received a certificate of completion as a token of appreciation for investing their time in participating in and successfully finishing the workshops. This approach also served as a tactic to cater to leaders’ desire to enhance their reputation or add an accomplishment to their portfolio

Inclusivity: To promote inclusivity, all workbooks, workshops, and replays were conducted in both English and French. We employed this approach to empower our French-speaking country leaders, ensuring they feel acknowledged, heard, and involved in the proceedings.

Learnings

Peer-to-peer review could have been more effective. Expanding the community to include individuals outside the organization but within the sector could add significant value and increase the likelihood of more people initiating GivingTuesday campaigns and activities.

Strategic Communications and Youth Engagement
255

YouthGive Africa Contest – Spotlighting African Generosity Through Youth Storytelling

YouthGive Africa Contest – Spotlighting African Generosity Through Youth Storytelling

African Voices Script Repository – Nurturing Talent Across the Continent

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Description:

As Communications Consultant for GivingTuesday Africa, I conceptualized and led the YouthGive Africa Contest, a continent-wide storytelling initiative designed to document and amplify African giving traditions through the lens of young people. In just four weeks, the contest mobilized 576 youth across 32 countries, spotlighting culturally rooted generosity practices—some previously undocumented—and catalyzing a movement that now includes a pan-African coalition and a post-contest community of practice.

The campaign was designed to engage youth meaningfully in generosity discourse, elevate regional narratives, and expand the body of knowledge on African philanthropy through multimedia storytelling and strategic content rollout.

Outcome:

  • 576 entries from 32 countries across Africa and the diaspora
  • 150+ top stories spotlighted; 9 finalists and 3 winners selected
  • Mapped 20+ African giving traditions, including lesser-known practices
  • 99.6% of participants opted into the post-contest community
  • Formation of the YouthGive Africa Coalition and YouthGive Community of Practice
  • Elevated GivingTuesday Africa’s leadership in youth philanthropy storytelling

 

Link to Learn More:

www.mygivingstory.africa

Empowering African Creativity and Expression
258

African Voices Script Repository – Nurturing Talent Across the Continent

African Voices Script Repository – Nurturing Talent Across the Continent

African Voices Script Repository – Nurturing Talent Across the Continent

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Description:

The African Voices Script Repository, an initiative under the Association of African Podcasters and Voice Artists (APVA), stands as a beacon for African audio creatives. This innovative digital library showcases a wealth of scripts, offering voice artists across the continent a unique resource for practice, growth, and collaboration. Far more than just a script collection, AVSR celebrates the rich diversity of African stories, serving as a bridge between scriptwriters and voice artists.

I spearheaded this project with the vision to empower, enhance, and elevate African voice artists. The repository is tailored to the unique stories, nuances, and dialects of the African continent. It fosters collaboration between voice artists and creatives, paving the way for new, original African content.

The AVSR is accessible, inclusive, and continually updated. It features scripts across various genres, languages, and difficulty levels, enabling artists to hone their skills and discover content suited for professional use. Regular script donation drives and monthly reading events further enrich this vibrant platform.

Outcome:

The AVSR has become a vital tool for African voice artists, amplifying their talents and supporting their professional development. By providing this dynamic resource, we’re not only nurturing individual artists but also contributing to the growth and recognition of the African audio-creative sector.

Learn more about the African Voices Script Repository

Grassroots Empowerment and Social Change
263

The Smile Outreach – Championing Youth Empowerment and Health

The Smile Outreach – Championing Youth Empowerment and Health

The Smile Outreach – Championing Youth Empowerment and Health

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Description:

My role at The Smile Outreach (TSO) is to lead and innovate in advocating for sexual human rights and menstrual justice at the grassroots level throughout Africa. We strive to dismantle stigmas and provide comprehensive support. Our main focus is to mitigate the vulnerabilities of young individuals, and combat cross-generational sexual relationships and sexual grooming by providing them with the knowledge and skills necessary for informed decision-making regarding their sexual health.

The Good Cycle Initiative takes a holistic and transformative approach to menstrual inequality through WASH/PAD stations in strategic regions of the country.

We will be providing essential menstrual and sanitation products, fostering open discussions in schools, IDPS and Prisons, and normalizing menstruation, thereby challenging and dismantling the myths and stigmas surrounding menstruation, with the ultimate aim of empowering women and girls through uninterrupted education and promoting a culture of openness and support around menstrual health.

The Outreach Challenge, in collaboration with Advocates for Youth and AMAZE, has successfully reached over 5000 adolescents, providing crucial resources and educational content through animations and comics. 

The ADOBLE Initiative, short for Adolescent Bible, is another key project under my leadership. This initiative specifically targets the crisis of adolescent health in Nigeria, focusing on issues such as cross-generational sexual abuse, adolescent pregnancies, and HIV infections. By employing a unique storytelling approach, we intend to transform selected stories into animations and comics, making them accessible through our YouTube channel and school libraries. This approach not only raises awareness but also challenges societal norms, empowering communities with crucial information.

Moreover, the DIGI-TEENS club has established safe spaces in schools, offering support and educational materials on sexual health, and our upcoming Basic 100 Empowerment Scholarships Program will provide crucial educational support to school dropouts. Our Orphanage Feeding Support Program has set out to nourish and empower 1000 orphans, integrating sensitization sessions to equip them with life skills.

Our next steps include expanding the reach of The Outreach Challenge by printing additional educational comics for distribution in both rural and urban communities, while the ADOBLE Initiative continues to invite adolescent participation from across Africa, broadening the scope and impact of our narrative-driven approach to health education.

Outcome:

At the helm of these initiatives, I have played a critical role in orchestrating these multifaceted programs.

These initiatives have resulted in significant strides in youth empowerment and health education in Nigeria. By directly engaging thousands of adolescents and providing them with essential tools for informed decision-making, we are reshaping the narrative surrounding youth vulnerability. Our efforts are not only creating immediate positive changes but also laying the groundwork for a more informed and resilient generation by 2030. The Smile Outreach’s commitment to these goals is unwavering, as we continue to innovate and expand our reach, solidifying our position as a pivotal force in grassroots change and adolescent empowerment.

Generosity Meets Menstrual Equity – Give Voice, Take Action
267

#PeriodGiving Campaign – Championing Menstrual Equity Globally

#PeriodGiving Campaign – Championing Menstrual Equity Globally

#PeriodGiving Campaign – Championing Menstrual Equity Globally

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Description:

As a key developer of the #PeriodGiving campaign, I helped to conceptualise and grow this movement within the GivingTuesday framework. My efforts were focused on changing how we converse and address menstruation equity, as well as how we might incorporate the aspect of generosity into this cause, with the goal of creating a continuous and inclusive discussion that continues beyond designated awareness days.

My responsibilities included developing a comprehensive strategy encompassing a range of initiatives and actions, as outlined in the #PeriodGiving Playbook. This playbook serves as a guide for individuals, communities, and organizations to contribute to menstrual equity through various actions, such as educational sessions, policy advocacy, creating menstrual product access points, and supporting menstrual health in workplaces.

I facilitated the inaugural #PeriodGiving Webinar, which brought together a panel of industry leaders and advocates to address period poverty’s critical challenge. This event was crucial in introducing #PeriodGiving as a unique form of generosity whilst exploring and sharing solutions that transform societal discourse around menstruation from embarrassment and ostracism to generosity, inclusivity, and empowerment.

The objectives of the webinar were to educate and inform participants about a unique form of generosity and ultimately change the narrative around menstruation. My role was to ensure that the event effectively met these objectives, bringing increased awareness and resource mobilization to the cause, and establishing actionable steps for future activities under the #PeriodGiving banner​​​​.

Your Ideas, Our Collective Voice

Do you have more creative ideas to amplify the #PeriodGiving movement? We believe every suggestion can spark a significant change. If you have innovative PeriodGiving activities or initiatives that you’d like to see included in our playbook or spotlighted in our campaign, we’d love to hear from you.

Reach out to us with your ideas and join this ever-growing tapestry of generosity and advocacy. 

Let’s work together to broaden the scope and impact of our collective efforts. Share your thoughts and suggestions by sending an email to 

Lizza Marie Kawooya –  UG, 

Co-Country LeadGivingTuesday Uganda

Founder, Dwona Initiative

lizza@dwonainitiative.org

Outcome:

The #PeriodGiving Webinar successfully initiated a pivotal dialogue on menstrual equity, educating attendees about the multifaceted issue of period poverty and the transformative power of collective action. By engaging with experts and advocates, the event fostered a better-informed community, ready to challenge stigmas associated with menstruation. The success of this event marked a significant step in the #PeriodGiving campaign, expanding its network and inspiring an ongoing commitment to menstrual equity across various communities and organizations.

Advocacy and Empowerment Initiatives
265

Generous Activism – Amplifying Voices Against Gender-Based Violence

Generous Activism – Amplifying Voices Against Gender-Based Violence

Generous Activism – Amplifying Voices Against Gender-Based Violence

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Summary

Role and Leadership: Creative Direction, Campaign Strategist and Communications Support

I was an integral part of the #GenerousActivism campaign during the 16 Days of Activism against Gender-Based Violence 2023, a movement uniting a diverse coalition from organizations to artists. I developed communications materials that celebrated the unsung heroes of Africa and crafted the Generosity Playbook to guide community engagement. The campaign leveraged music, storytelling, and digital advocacy to inspire action against SGBV and honor those who stand for justice and equality.

ABOUT 16 STORIES 

16STORIES – 16stories is a media advocacy coalition working on amplifying voices and unsung heroes working at the intersection of digital advocacy, civic engagement, and the voices of creatives to drive active participation and build a movement for collaborative actions and generous activism to solve Africa’s biggest challenges. 

The coalition aims to use storytelling through music, short films, podcasts, and other forms of arts to drive the conversation on SGBV, Wellbeing and Rights 

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Themed around Giving Tuesdays Africa’s #GenerousActivism initiative, the coalition will showcase 16 artists demonstrating the power of poetry and music as tools of advocacy to drive conversations around SGBV for the 2023 16 days of activism.  The Coalition will celebrate heroes whose acts of generosity are actively dismantling the barriers that enable the occurrence of sexual and gender-based violence (SGBV) against women and girls.

Champions will be identified and selected across Africa based on their innovations and models helping women and girls access justice, education, well-being, and economic opportunities. The coalition will curate these stories to show 16 ways to support SGBV campaigns that demonstrate the power of collaboration and generosity activism. 

Description of Involvement:

  • Conceptualized and directed the #GenerousActivism campaign, focusing on the 16 Days of Activism against Gender-Based Violence, aimed at fostering empathy, fair policies, justice, and equality through a collaborative approach.
  • Identified and celebrated champions across Africa who have innovated and modeled solutions aiding women and girls in accessing justice, education, well-being, and economic opportunities.
  • Crafted communication materials that highlighted the contributions of women, aptly named “Africa’s Unsung Heroes”, whose acts of generosity are actively dismantling the barriers that enable the occurrence of sexual and gender-based violence (SGBV) against women and girls thus effectively blending storytelling with advocacy to bring attention to the silent warriors combating gender-based violence in Africa​​.
  • Developed the Generosity Playbook, a comprehensive guide that provided actionable steps for individuals, companies, small and medium-sized businesses, non-profits, networks, schools, universities, families, and youth to participate in and support the cause of women’s empowerment. Each day of the campaign offered unique and insightful activities to engage communities and encourage a generous spirit in supporting gender-based violence survivors and promoting women’s rights​​.
  • Executed creative direction for the design team, resulting in impactful social media assets and a magazine that celebrated the strength and perseverance of women, driving engagement and raising awareness about the campaign.
  • Spearheaded social media campaigns at the GivingTuesday Africa hub’s front that amplified the message of the initiative, ensuring a wide reach and active participation from various stakeholders.

Outcome

The campaign achieved significant reach, fostering global conversations and community actions against gender-based violence. With widespread digital engagement, tangible support for survivors, and a strengthened network of advocates, #GenerousActivism marked a pivotal step in raising awareness and promoting a culture of kindness and empathy across Africa. It successfully showcased the power of collective generosity in driving social change and supporting the rights and well-being of women and girls.

 

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