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Bidemi Adedire

A Communications Expert, An Idea Strategist and More

  • Home
  • About
    • My Skills
  • Portfolio
  • Services
    • Pricing
  • Thought Pieces
    • Blogs
    • Courses
    • Podcasts
  • Initiatives
    • APVA
    • The Smile Outreach
    • Lunch and Learn
    • CEA Hub
  • Media & Insights
    • PressKit
  • Blogs
  • Connect
    • Book Me
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Movement Building
256

Movement Building

Movement Building

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Summary

Between July and November 2023, we launched a community of practice to equip GivingTuesday Africa’s leaders with the knowledge and skills they need to launch and upscale their campaigns and/or activations GivingTuesday 2023.

This working group is focused on adapting GT tools and implementing practical techniques to enhance outreach both online and offline.

Objectives

  • Facilitating knowledge sharing and collaboration
  • Enhanced monitoring and evaluation: Leaders will have the tools to effectively assess and communicate the outcomes of their efforts.
  • Boosted visibility and awareness: The workshops were designed to assist leaders in refining their campaign/program/project strategies and raising awareness of the movement throughout the continent.

Responsibilities

  • Workshop Coordination: Orchestrated a series of five key workshops on:
  • Storytelling and awareness
  • Event management and facilitation
  • Basic design and presentation
  • Digital marketing
  • Monitoring and evaluation
  • Collaboration: Partnered with subject matter experts to enhance workshop delivery and impact

Outcomes

  • Skill Application: Encouraged real-world application of skills through take-home activities
  • Recognition: Issued certificates of dedication from GivingTuesday Africa Hub
  • Community Building: Established a robust community of practice aligned with GivingTuesday’s ethos

Approach

Take home activites: The take-home assignments served as a tactic to reinforce leaders’ application of workshop learnings and promote knowledge utilization. Additionally, they aimed to familiarize us as a hub with campaign strategies and explore ways to support leaders effectively from this perspective.

Workshop replays: To facilitate learning for absent participants and assist leaders in consulting video materials as required.

Certificates of Completion: Attendees received a certificate of completion as a token of appreciation for investing their time in participating in and successfully finishing the workshops. This approach also served as a tactic to cater to leaders’ desire to enhance their reputation or add an accomplishment to their portfolio

Inclusivity: To promote inclusivity, all workbooks, workshops, and replays were conducted in both English and French. We employed this approach to empower our French-speaking country leaders, ensuring they feel acknowledged, heard, and involved in the proceedings.

Learnings

Peer-to-peer review could have been more effective. Expanding the community to include individuals outside the organization but within the sector could add significant value and increase the likelihood of more people initiating GivingTuesday campaigns and activities.

Communications
255

Communications

Communications

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GivingTuesday​

[Website] My GivingStory

[Email/Blog] GivingTuesday Africa

[Instagram] @givingtuesdayaf

[Twitter/X] GivingTueAfrica

[LinkedIn] GivingTuesday Africa Hub

[Youtube] GivingTuesday Africa Hub

[Facebook] @givingtuesdayaf

Philanthropy Circuit

[Website] Philanthropy Circuit

[Facebook] Philanthropy Circuit

[Instagram] Philanthropy Circuit

[X.com] Philanthropy Circuit

[Youtube] Philanthropy Circuit

APVA

[Website] APVA

[Facebook] APVAofficial

[Instagram] @apva_official

[X.com] APVAofficial

Women Impacting Nigeria

[Website] Women Impacting Nigeria

[Facebook] Women Impacting Nigeria

[Instagram] Women Impacting Nigeria

[X.com] WIN

The Smile Outreach

[Website] Mother site

[Facebook] TheSmileOutreach

[Instagram] @thesmileoutreach

[X.com] @dsmileoutreach

[Youtube] The Smile Outreach

Resources and Publications
255

Resources and Publications

Resources and Publications

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COMMUNITY OF PRACTICE

A comprehensive capacity-building program designed to equip GivingTuesday Africa leaders with skills to launch and scale giving campaigns. Includes structured workshops on storytelling, event management, digital marketing, and M&E; bilingual workbooks (English/French) for hands-on learning; and certificates of completion to support leaders’ professional development. Built to foster peer learning and movement sustainability across 30+ countries.

Click here to learn more

STAKEHOLDERS AS CONTENT CREATORS

A plug-and-play guide to help you identify, engage, and co-create powerful campaigns with your stakeholders,

Click here to learn more

GENEROUS ACTIVISM PLAYBOOK

A strategic guide created for the 16 Days of Activism campaign, equipping communities to combat gender-based violence through generosity-centered action

Click here to learn more

DO-GOOD MENU; A GENEROSITY GUIDE

An accessible, action-oriented resource that breaks down generosity into practical, everyday acts. Designed to lower the barrier to participation by offering a “menu” of giving options—from time and skills to resources and advocacy—making the concept of generosity tangible and achievable for diverse audiences.

Click here to learn more

PODCAST MEDIA KIT

A professional resource package designed to support African audio creators in securing partnerships, sponsorships, and media coverage. Includes standardized templates for rate cards, audience demographics, show descriptions, and collaboration proposals—addressing a critical gap in the African podcasting ecosystem.

Click here to learn more

AMPLIFYING IMPACT

A multi-component content system enabling distributed teams to maintain consistent, high-quality communications at scale. Includes:

  • Tutorial video: Step-by-step guide for the hub’s inbound content collection system
  • Content bank: Ready-to-use social media posts requiring zero design effort (Trello-based)
  • Photo/video hacks: Simple production guides for leaders with limited resources

Click here to learn more

16 ACTS

An annual digital advocacy campaign commemorating the 16 Days of Activism Against Gender-Based Violence. Each iteration spotlights 16 harmful behaviors matched with 16 transformative actions, providing:

  • Social media content calendars
  • Educational graphics and messaging
  • Adaptable templates for local contexts
  • Practical tools for emerging advocates

Designed to move beyond awareness into naming problems, equipping changemakers, and inspiring collective action across Africa.

Click here to learn more

PERIODGIVING PLAYBOOK

An annual digital advocacy campaign commemorating the 16 Days of Activism Against Gender-Based Violence. Each iteration spotlights 16 harmful behaviors matched with 16 transformative actions, providing:

  • Social media content calendars
  • Educational graphics and messaging
  • Adaptable templates for local contexts
  • Practical tools for emerging advocates

Designed to move beyond awareness into naming problems, equipping changemakers, and inspiring collective action across Africa.

Click here to learn more

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