Generous Activism – Amplifying Voices Against Gender-Based Violence
Generous Activism – Amplifying Voices Against Gender-Based Violence
Summary
Role and Leadership: Creative Direction, Campaign Strategist and Communications Support
I was an integral part of the #GenerousActivism campaign during the 16 Days of Activism against Gender-Based Violence 2023, a movement uniting a diverse coalition from organizations to artists. I developed communications materials that celebrated the unsung heroes of Africa and crafted the Generosity Playbook to guide community engagement. The campaign leveraged music, storytelling, and digital advocacy to inspire action against SGBV and honor those who stand for justice and equality.
ABOUT 16 STORIES
16STORIES – 16stories is a media advocacy coalition working on amplifying voices and unsung heroes working at the intersection of digital advocacy, civic engagement, and the voices of creatives to drive active participation and build a movement for collaborative actions and generous activism to solve Africa’s biggest challenges.
The coalition aims to use storytelling through music, short films, podcasts, and other forms of arts to drive the conversation on SGBV, Wellbeing and Rights
çç
Themed around Giving Tuesdays Africa’s #GenerousActivism initiative, the coalition will showcase 16 artists demonstrating the power of poetry and music as tools of advocacy to drive conversations around SGBV for the 2023 16 days of activism. The Coalition will celebrate heroes whose acts of generosity are actively dismantling the barriers that enable the occurrence of sexual and gender-based violence (SGBV) against women and girls.
Champions will be identified and selected across Africa based on their innovations and models helping women and girls access justice, education, well-being, and economic opportunities. The coalition will curate these stories to show 16 ways to support SGBV campaigns that demonstrate the power of collaboration and generosity activism.
Description of Involvement:
- Conceptualized and directed the #GenerousActivism campaign, focusing on the 16 Days of Activism against Gender-Based Violence, aimed at fostering empathy, fair policies, justice, and equality through a collaborative approach.
- Identified and celebrated champions across Africa who have innovated and modeled solutions aiding women and girls in accessing justice, education, well-being, and economic opportunities.
- Crafted communication materials that highlighted the contributions of women, aptly named “Africa’s Unsung Heroes”, whose acts of generosity are actively dismantling the barriers that enable the occurrence of sexual and gender-based violence (SGBV) against women and girls thus effectively blending storytelling with advocacy to bring attention to the silent warriors combating gender-based violence in Africa.
- Developed the Generosity Playbook, a comprehensive guide that provided actionable steps for individuals, companies, small and medium-sized businesses, non-profits, networks, schools, universities, families, and youth to participate in and support the cause of women’s empowerment. Each day of the campaign offered unique and insightful activities to engage communities and encourage a generous spirit in supporting gender-based violence survivors and promoting women’s rights.
- Executed creative direction for the design team, resulting in impactful social media assets and a magazine that celebrated the strength and perseverance of women, driving engagement and raising awareness about the campaign.
- Spearheaded social media campaigns at the GivingTuesday Africa hub’s front that amplified the message of the initiative, ensuring a wide reach and active participation from various stakeholders.
Outcome
The campaign achieved significant reach, fostering global conversations and community actions against gender-based violence. With widespread digital engagement, tangible support for survivors, and a strengthened network of advocates, #GenerousActivism marked a pivotal step in raising awareness and promoting a culture of kindness and empathy across Africa. It successfully showcased the power of collective generosity in driving social change and supporting the rights and well-being of women and girls.